I bought my first Filofax since I was a kid about 5 months ago. Previously to that I hadn’t used a Filofax since I collected their “funfax” children’s range. My first and favourite was the one pictured below.
Back when I was a kid (yes, I’m a 90s kid) the funfax range were mostly educational, about facts and figures invoking animals, the planet, the human body etc. with with a few more thrown in for amusement (joke file anyone?)There was of course the junior personal organiser (young version of an actual filiofax).
More recently, much like most other kids books they seem to promote tv programmes, or movies. They are promotional tools or merchandise. which is shame really but I can’t complain too much as every kid still needs some playthings that involve paper and pen – and this just might be the way of getting it to them.